Since 2019, Alexander & Tom has worked with the Export-Import Bank of the United States (EXIM). We were tasked with helping the bank improve their visibility and their image, as well as create an integrated marketing campaign to increase lead generation, audience awareness, partner participation, overall reach, and increase the quality and relevance of new small business leads.
In this fast-moving environment, A&T was charged with reinventing the EXIM.gov website – discarding the old and starting over, in order to make their online presence a more useful communication tool for its primary audience. Their outbound communications were also overhauled – in terms of content, strategy, voice, and also back-end management tools. We worked with EXIM to create and launch outreach strategies, web resources, blogs, email campaigns, marketing automation systems (via HubSpot Marketing Tools), and SalesForce.com customer management tools.
We have developed and executed social media strategies and paid media campaigns – focusing on professional networking sites, such as LinkedIn, to establish new communication channels for outreach/marketing communications, which take the form of display and native advertising, emails, blogs, tweets, white papers, videos, webinars and posts. The national campaigns have served ads to over 100 million targeted users and generated over 30,000 qualified business leads. Social media properties have also seen a steady increase in engagement and followers. Total reach on LinkedIn and Instagram increased 100% over the course of the campaign.
We also developed an extensive series of customer testimonials and success stories – in print (pdf), digital, and in video formats. And an effective and easy-to-understand approach to all content and messaging across web pages, online videos, brochures and webinars provide the foundation for the small business results that are being produced by the agency.
